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Nutritional Philosophy

A Different Approach to Pet Food

Our nutritional difference is not only based on years of research and dedication to the health of pets. It comes from a different, innovative way of thinking about the dietary requirements and behaviors of dogs and cats and about a breakthrough approach to the value of advanced nutrition.

We believe that the right diet can do amazing things for pets, like help support immunity, help burn fat, help maintain muscle and promote healthy digestion, aid in weight loss and reduce tartar build-up.



  • Consider feeding cats and dogs as carnivores.
  • Develop dry, animal-protein based diets suited to the needs of dogs and cats.
  • Tailor formulas by life stage, even developing a puppy food that actually helps make puppies smarter and more trainable.
  • Develop formulas to meet common needs of pets and their owners, like cat food for multi-cat households, and formulas that help meet the needs of senior animals

It’s this kind of thinking that has made us


and these kinds of discoveries that have shaped the whole of the pet food industry. We hold multiple patents, and have conducted research that has led to industry-wide acceptance of our health advances. We're very proud of these contributions, which have helped improve the health of pets worldwide.

Animal Protein Vegetable Protein

never cut corners - never compromise

Quality is at the core of our business. When it comes to our products, we only use high quality ingredients.

We abide by incredibly high standards to ensure the quality and safety of our ingredients to make sure our nutritious formulas are healthy and safe for pets.

Our commitment to innovation and quality

We insist on constant and rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant.

We run more than 120 quality assurance tests on each bag of IAMS pet food. We also pull product samples for complete nutritional analysis of each batch of formula produced, and all of our ingredients are evaluated based on strict nutritional quality and safety specifications.


It is this commitment to innovation and quality that defines IAMS, from our pioneering research in nutrition to our high standards of safety and ingredient testing, to our efforts to help pets worldwide live long and healthy lives.